Microsoft Corp. is launching a tablet called Surface to compete with Apple Inc.?s iPad in the rapidly growing mobile device market.
Microsoft CEO Steve Ballmer unveiled the tablet at a press conference in Los Angeles on Monday. The Surface is designed to help Microsoft launch Windows 8, the latest version of its flagship operating system, expected to hit stores in the fall. It also gives Microsoft a means of cashing in on the growing tablet market, which has slowly but surely siphoned sales from the traditional desktop and laptop computer segments.
?We believe that any intersection between human and machine can be made better when all aspects of the experience, hardware and software, are considered and working together,? Mr. Ballmer said. ?We wanted to give Windows 8 its own companion hardware innovation?
The Surface puts Microsoft back into the consumer hardware market, where its track record is very mixed. The Xbox gaming console, for example, has become one of the most popular gaming platforms on the planet ? a means for Microsoft to beam all kinds of entertainment options into its customer?s living room. But other hardware projects, such as the Zune MP3 player and the Kin mobile phone, ended up being commercial flops.
On the plus side, the new tablet can function as a controller for the Xbox gaming system, allowing users to stream media wirelessly from their mobile devices to their TVs. A super-powered controller would also allow Microsoft to extend the life of its Xbox console by giving customers another peripheral device, alongside the Kinect motion-detection hardware, which jump-started Xbox sales when it was released in 2010.
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