NO BS Effective Small Business Internet Marketing Guide

According to lots of consultants who are employed in small business marketing, it's now a good idea to concentrate on internet marketing, since the traditional channels such as print advertising and junk mail are no longer effective. In other words, small business internet marketing is the be all and end all

Of course, it's true direct mail and newspaper advertising can still bring in business, but it's also a fact the internet has to be taken extremely seriously by any company which would like to be in a competitive position. This applies to both large and small companies, although small business web marketing can be especially effective on a local level where competition is not so strong.

When people think of the internet, they generally think about websites, and imagine getting business online is all about persuading people to visit a website and then buy something. However, a very effective type of web marketing is email marketing, and you don't even need to create a website to use this specific internet marketing method. Using email to deliver a sales message frequently results in a high percentage of prospects actually buying something, and it should also be remembered that email is cost-effective when compared with other communication techniques, making it a very profitable marketing strategy. Naturally, you do need to collect the email addresses in the first place -- which does entail some expense -- but apart from that costs are low. Of all the different internet marketing tips, this is definitely one to take note of.

Another strategy worthwhile looking at in terms of web marketing for a small business is online advertising. This can include Facebook advertising and banner advertising on related websites, although by far the most popular internet advertising platform is Google Adwords. The great thing about Adwords as part of a website marketing strategy is the speed with which it can generate business. However, you do need to make sure the ad campaigns are tightly controlled so you get a solid return on investment.

Finally, search engine marketing (SEO) is another worthwhile small business web marketing approach. Essentially, using SEO means ensuring the website appears in the top positions on page one for certain search terms. To achieve this it can be a good idea to hire the services of one of the many SEO marketing companies. It is essential you make sure the firm has a decent record before you choose them, and that it can structure your website correctly and promote it effectively. Many companies offer local search marketing services and yet don't have any real record of success, while many people have set themselves up as a small business web marketing consultant without having the crucial skills to bring in business for their clients.

In the last analysis, the best thing to do is put different internet marketing strategies -- including email -- into practice and spend as much money as you can afford to get the best consultant for your needs.

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Jon McCulloch is Ireland's leading Internet marketer. Visit his website and take just 3 of his 52 FREE small business marketing ideas he's giving away today, and actually put them to work in your business and you 'll be delighted by the results.

They've all generated substantially improved profits for businesses just like yours in the last two years.

Get your tips here: => http://www.small-business-marketing-tips.com/52-small-business-marketing-ideas

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Source: http://ruralstops.blogspot.com/2012/03/no-bs-effective-small-business-internet.html

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